
Lana is a seasoned Learning and Development professional with over 20 years of
experience designing and delivering transformative training programmes across
retail, education, manufacturing, mining and corporate services sectors. Her
expertise sits at the intersection of human performance, organisational culture and
business growth — making h
Lana is a seasoned Learning and Development professional with over 20 years of
experience designing and delivering transformative training programmes across
retail, education, manufacturing, mining and corporate services sectors. Her
expertise sits at the intersection of human performance, organisational culture and
business growth — making her a uniquely powerful force in the training space.
Lana designs learning that sticks — moving beyond tick-box training to create
experiences that shift mindsets, build capability and deliver measurable results
aligned to real business outcomes.
"She doesn't just train people. She transforms how they think, show up, and perform."

With over two decades of senior leadership experience spanning global logistics, freight management, perishable exports, and business development, Zubeida brings a rare combination of commercial acumen, operational excellence and people leadership to the coaching space.
"She doesn't teach theory. She teaches what works"

We help people and businesses grow through practical coaching and development that leads to measurable results. Our focus is on strengthening leadership capability, improving team performance, and building confidence that lasts beyond the training room. Whether you need support with personal development, workplace effectiveness, or business growth, we tailor our approach to the outcome you want.

Professional Edge Coaching is led by experienced professionals who understand both leadership and performance in real-world business settings. Our team brings experience across multiple industries and uses that insight to support growth at individual, team, and organisational level. We combine practical business understanding with coaching that helps people perform with confidence and clarity. Leadership coaching is most effective when it builds skills, supports accountability, and helps people apply learning in context.
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